From a humble beginning

Our Story

Dasher is a leading smart home products distributor and retailer, operating in Malaysia and Singapore. We specialize in direct-to-consumer (DTC) strategies, combining e-commerce, retail, and live commerce to bring top smart home innovations directly to consumers.

We proudly work with globally recognized brands such as Xiaomi, Dreame, Mova, Levoit, 70mai and Steelmate, ensuring customers have access to cutting-edge robot vacuums, air purifiers, smart car accessories, and other intelligent home solutions.Beyond online marketplaces, Dasher is actively expanding into physical retail and distribution, partnering with major retailers while also running our own offline stores and live selling platforms.

Our expertise spans logistics, fulfillment, digital marketing, and content creation, allowing us to optimize every touchpoint in the customer journey.With a commitment to innovation and seamless commerce, Dasher is reshaping the smart home industry by bridging the gap between online and offline shopping experiences.

How We Started

Foresight For E-Commerce Trends

From humble beginnings as e-commerce retail to dominating the landscape and lives of many places and people. Future shopping in our opinion is one of the technology-driven physical, internet and mobile commerce enablers. DM Dasher Sdn Bhd was founded in 2011 by a group of teenagers who believed that e-commerce would become a trend in future.

Our Vision

Redefine Futuristic Shopping Experience

Dasher aims to create a future shopping experience for the people and carry on a business with a technology-driven toward physical, internet and becoming one of the top mobile commerce enablers. We are constantly finding new ways to innovate a truly personalized shopping experience. From discovering new products to delivering them to the doorstep, we want to make the process effortless for customers.

Our Team

Always One Step Ahead

With the current expansion of the e-commerce industry, the teams are expected to face unique challenges compared to any brick-and-mortar shop owners. Like new technologies, regulations or cybersecurity to protect all store data, Dasher’s tremendous growth requires more broad-mind, e-commerce passionate and creative individuals to join the team. 

We are committed to overcoming any challenges and growing to our fullest potential here. If you are interested in joining our team, check out our available positions here.